Yousuf Aslam leading the procrastination masterclass
Live on Zoom

The neuroscience of why smart people procrastinate

Why your brain delays what matters most, and how the pattern resets.

Wednesday, 7 October 2026, 7:00pm UK time2 hrOnline, live on Zoom

Join 83 people already attending

Yousuf Aslam, cognitive neuroscientist

Yousuf Aslam · Cognitive neuroscientist

25 years of research · Sessions delivered to 130,000+ people

  • 750+

    Live sessions

  • 130,000+

    Attendees

  • 25 years

    Of research

His work has reached people from

WeWork
EY
BARCLAYS
NHS
ROYALAIR FORCE
UK GOV
Bloomberg
UNICEF
SAVE THE CHILDREN
Coca-Cola
Microsoft
WeWork
EY
BARCLAYS
NHS
ROYALAIR FORCE
UK GOV
Bloomberg
UNICEF
SAVE THE CHILDREN
Coca-Cola
Microsoft

The session

Procrastination is not laziness. It is protection. Somewhere early, your brain learned that starting things carries a risk. Being judged. Getting it wrong. Not being good enough once it is finished. So it delays, and the delay works, because for one more day nobody can judge what does not exist. The pattern looks like a time problem. It is a safety problem.

In this session, Yousuf takes procrastination apart in plain language. You will see what your brain is actually avoiding when you put things off, why pressure and deadlines make it worse over time, and what the first stage of resetting the pattern at the source involves. Two hours, live on Zoom, free to attend.

What you will learn

  • What procrastination protectsThe thing your brain is really avoiding when you put it off, and it is not the task.
  • Where it was installedThe age window where delay most likely became your safety move, and what made it one.
  • Why pressure makes it worseWhat deadlines and self criticism do to a brain that delays to feel safe.
  • The last minute rescueWhy you can only start when it is nearly too late, and what that costs you.
  • The first stage of the resetWhat it takes to reset the pattern at the source, and where the process begins.

Who this is for

For high performers who deliver under pressure yet stall on the work that matters most.

The one with twelve open tabs and nothing sent.

The starter who waits for the deadline to feel alive.

The perfectionist who cannot begin until conditions are right.

The one who cleans the kitchen instead of opening the document.

The capable one whose best work only ever happens at 2am.

If one of these is you, this session is for you.

What people say

It addresses the root cause of self-sabotage and limiting self-beliefs.
Patrick SchneiderSenior Crown Prosecutor
One of the most inspiring, dedicated and talented cognitive performance trainers globally.
Namrata RastogiChief Medical Officer
Yousuf is the go to specialist for cognitive education and training.
Shay OwodeAssistant Vice President, Barclays
One of the best training I have ever attended.
Dr Sarian TaylorGP and GP Trainer
He is undeniably the best trainer I have ever worked with and the best cognitive trainer in the world.
Yasha MirsamadiDirector, Cranberry Panda
He is compassionate, generous, inspiring and deeply committed to helping people.
Brendan KirklandChief Financial Officer
I have never in my life experienced a teacher as engaging as Yousuf.
Prishail DodhiaPrincipal Consultant, Computacenter
The course is life changing and best piece of personal development I've ever had.
Jura LaurinaviciuteSenior Project Manager, CGI
Yousuf and his team are exceptional at what they do and the course itself is honestly life changing.
Greg EvansExecutive Search Director
Yousuf not only engages but thoroughly understands his audience and cares greatly about the impact on individuals.
Simon CollinsPre Construction Director
Take any opportunity you can to be trained by him, you'll definitely come out as a better individual.
Amish RalhanChief Technology Officer
It is rare to see someone so enthused by what they do. Being a student of Yousuf is a truly magical experience.
Nicole WellsBrand Manager
Within a matter of a few days, you completely change the way you evaluate and interpret the inner workings of your mind.
Amit JainHead of Internal Audit
Game changer for levelling up in every way.
Maralyn DavisSenior Buyer, Next
Yousuf is not only a world class trainer, but a world class human.
Jim DixonHead of People
I wouldn't say I have changed, but I've become a truer version of myself.
Jennifer OlukuClinical Radiology Registrar
A life altering trainer who I will forever hold in the highest regard.
Curtis BaileyBusiness Development Director
Yousuf is without doubt the best trainer I have had the pleasure of working with.
Shayne SimpsonGroup Managing Director
This gentleman is the rarest breed of human being: compassionate, dedicated, honest, trustworthy, and willing to give every ounce of energy to help his clients.
Tracey SwiftNHS Strategic Partnerships
He is personable, perceptive, an engaging storyteller, and is dedicated to leading his pupils to get in touch with their most authentic selves.
Kelly KarlBreathwork Group Leader
His experience in the subject matter allows him to draw out from each of us that hidden block that has been an impediment to our growth.
Dr Suleiman Al-AghoSustainability Consultant
I was never able to trust the process as much as with Yousuf.
Farid Abaoui UrbanoNational Development Programmes
He really walks the talk and is 100% focused on helping develop practical skills that can be used to improve performance.
David KlaasenDirector, Talent4Performance
He tells you what you need to hear to move on, rather than taking the easy road and telling you what you want to hear, but he does it all with such humanity and respect.
Lindsey ByrneCognitive Health Coach
The knowledge and skills Yousuf passed on to me has achieved dramatic results for me both professionally and personally.
Thomas HoyleIndependent Futures Trader
He's inspirational, authentic, refreshingly forthright and highly passionate in his mission to help people change their lives for the better.
Tony FrenchVideo Editor
The brain is so much more powerful than I had ever imagined.
Lekha PatelManagement Accountant
By far the most memorable, personal and life-changing course I have ever experienced.
Luke MundayFounder, The Munday Method
It is extremely rare to find elite performers at the top of their game, who are able to combine their immense, world-class talents with a sense of humility and deep compassion for others.
Faisal AmjadFounder, Khalyfa
I have done a few personal development courses and this blows everything out of the water.
Gemma DorsettPsychology MSc

One pattern, traced to its source, in one session.

The session is free to attend. Save your seat and your reminders are set.

  • 2 hours, live on Zoom.
  • Camera off is fine. Watch and listen.
  • Bring a pen and somewhere quiet to sit.
  • Free to attend. No card needed.

Join 83 people already attending