THE NEUROSCIENCE OF COGNITIVE PERFORMANCE

Reset the patterns running your life.

They set how you think, feel and perform. All three can change.

Trusted by

WeWork
EY
BARCLAYS
NHS
ROYALAIR FORCE
UK GOV
Bloomberg
UNICEF
SAVE THE CHILDREN
Coca-Cola
Microsoft
WeWork
EY
BARCLAYS
NHS
ROYALAIR FORCE
UK GOV
Bloomberg
UNICEF
SAVE THE CHILDREN
Coca-Cola
Microsoft

The pattern isn't always obvious.
The way it shows up usually is.

You already have enough information to make the decision, but your mind keeps reopening it. The more important something feels, the harder it can become to trust your judgement and move.

You know exactly what needs doing, yet somehow it keeps moving to later. Often, the more important the task is, the harder it becomes to begin.

Good is rarely good enough. You keep refining, checking or controlling long after the extra work stops improving the result. High standards start becoming the thing that slows you down.

You can have the experience, evidence and track record, yet still question yourself at the exact moment you need to back your own judgement.

You have earned your position, but part of you still feels as though you need to prove you belong there. The higher you go, the more exposed you can sometimes feel.

The outcome matters so much that the possibility of getting it wrong starts shaping what you do. You overprepare, hesitate, play safer or avoid the move that would stretch you.

You notice what other people need quickly and adjust accordingly. But your own view can disappear in the process, leaving you saying yes, softening what you mean or carrying more than you want to.

You feel more comfortable when you can predict, manage and hold the variables. When uncertainty increases, you tighten your grip on plans, people, outcomes and sometimes yourself.

The workday ends, but your brain carries on. Decisions, conversations and problems follow you into evenings, weekends or bed because the internal loop never quite closes.

Something happens and your response arrives before you have had time to choose it. Afterwards you may see the situation differently, but in the moment the reaction feels automatic.

Things start moving in the direction you wanted, then something pulls you away from it. You delay, withdraw, lose momentum, create unnecessary friction or move the goalposts just as progress begins.

You know what you are capable of because you have experienced it before. Yet in certain rooms, roles or situations, you stop accessing that version of yourself and begin holding back or second-guessing yourself.

These can feel like personality traits, habits or simply "the way I am". Often, they are learned responses that have become automatic. They rarely travel alone. Underneath them is usually one memory, and once we find it, we can change it.

WHAT IS A RESET?

Most methods work on the pattern. A Reset works on the memory underneath it.

A memory can be reopened and changed. That is what a Reset does. Instead of only talking about the pattern, you are guided through a structured experience using focused attention, breath, imagery, storytelling and rehearsal, so the memory underneath it can be reached while it is open.

01Find

Find the memory underneath the pattern, and where it was set.

02Open

Open it through a guided, immersive Reset, so it becomes changeable rather than only understood.

03Change

Take the charge out, put a different response in its place, and rehearse it until you can reach it.

We do not just talk about the memory. We reopen it, while it can still be changed.

The Reset Method uses guided attention, breath, imagery, storytelling and rehearsal to reach the memory and change it.

What people say

Trained by Yousuf. In their words.

It addresses the root cause of self-sabotage and limiting self-beliefs. Over the past 20 years I have attended courses run by major international organisations, including the UN, but Yousuf's delivery clearly stands out.
Patrick S.Senior Crown Prosecutor
Completely compelling throughout days of intense, life changing training. I cannot recommend what they do and stand for highly enough.
Brendan K.Chief Financial Officer
It pulls you out of the perpetuating automatic circuit that had provided you false assurance.
Anna S.Psychiatry
Within a matter of a few days, you completely change the way you evaluate and interpret the inner workings of your mind.
Amit J.Head of Internal Audit, UKI
Quite remarkable and unlike anything I was expecting or had done before.
Leigh W.IBM
One of the most inspiring, dedicated and talented cognitive performance trainers globally.
Namrata R.Chief Medical Officer
Without doubt the best trainer I have had the pleasure of working with. I came for specific skills and left with so much more.
Shayne S.Group Managing Director
I came looking for efficiency. I left with the mindset to turn potential from dreams into actualisation.
Jennifer O.Clinical Radiologist
The go to specialist for cognitive education and training. Tangible results, not just a quick fix.
Shay O.Barclays
He designs the work so you feel the point being made rather than just understanding it intellectually. He tells you what you need to hear, with humanity and respect.
Lindsey B.Cognitive Health Coach

Our Mission

Yousuf Aslam is a cognitive neuroscientist. His work names the patterns running people's lives, finds the memories behind them, and resets them.

25+

Years Research

130K+

People Reached

50+

Organisations

122

Countries Reached